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SAFARI.NET

The business model for Unexplored involved the creation of a travel booking engine and a suite of adventure travel websites designed to provide both revenue and case studies for the booking engine.

Safari.net was the second site created as part of this suite, and was the flagship of what became known as the Unexplored Travel Network.

Beginning with a beautifully realized flash homepage, Safari.net was more than merely a web-based safari booking tool. Particular emphasis was put upon exploring the ecology, cultures and wildlife of Africa. Quicktime 360 tours of lodges and tour locations were added to a partnership with Africam.com to create a robust multimedia experience.

ROLE IN THE PROJECT:

Visual design - developed the visual design, page layouts, typography, logo and branding. Consulted on and directed Flash design and implementation. Developed brand marketing materials including Powerpoint presentations and trade show booth graphics and banners. Managed the work of two additional visual designers.