Kevin Sonnichsen Contact

Executive Summary

Senior Product Designer with 15+ years of experience designing consumer products across web, mobile, TV, and emerging platforms. Experienced leading complex interaction design initiatives, establishing design systems, conducting user research, and partnering with product and engineering to bring ambitious ideas to market. My work spans Prime Video, Amazon, Alaska Airlines, Mint, TripIt, and venture-backed startups.

EXPERIENCE

Rejigg

Aug 2025 – Present

FOUNDING PRODUCT DESIGNER

  • Lead product design for an AI-powered marketplace that helps first-time entrepreneurs discover, evaluate, and acquire small businesses.
  • Established the product's design system, interaction patterns, and UX standards, creating a scalable foundation for rapid product development.
  • Leverage AI throughout the design process to synthesize user research, develop personas, create service blueprints, prototype concepts, and accelerate product discovery.
  • Design intuitive, guided experiences for two distinct audiences: digital-native buyers and less tech-savvy business owners, transforming complex acquisition, due diligence, and offer workflows into approachable, confidence-building journeys.

Prime Video & Amazon MGM Studios

Jun 2022 – Jul 2025

SENIOR UX DESIGNER – PRIME VIDEO

  • Advanced and operationalized the Fable Design System across Prime Video Commerce, supporting experiences on responsive web, iOS, Android, Fire TV, Apple TV, Roku, and smart TV platforms reaching more than 1.6 billion devices.
  • Partnered with global product, engineering, and design teams to standardize complex commerce experiences while preserving conversion performance.
  • Designed reusable interaction patterns and components that accelerated implementation across subscription, purchase, rental, payments, and account management experiences.
  • Evangelized design system adoption through documentation, collaboration, and design education across the Prime Video organization.

Amazon AWS

Sep 2020 – Jun 2022

MANAGER, UX DESIGN

  • Managed and mentored a UX team responsible for attendee-facing and operational technologies supporting Amazon's global events.
  • Led the design of self-service kiosk check-in and operational support tools that improved attendee and staff experiences.
  • Conducted field research and usability testing at live events to identify opportunities and validate solutions.
  • Designed kiosk experiences that reduced average check-in time by 50%.

Alaska Airlines

Jul 2018 – Sep 2020

PRODUCT DESIGN MANAGER

  • Led a multidisciplinary team responsible for the responsive commerce experience supporting approximately $4.7B in annual ticket sales.
  • Co-created the Orion Design System (now Auro), establishing scalable design-to-code workflows and strengthening design-engineering collaboration.
  • Defined accessibility standards and reusable interaction patterns adopted across digital products.
  • Facilitated design thinking workshops, journey mapping, and product strategy sessions that shaped roadmap priorities.

Credit Sesame

Aug 2017 – Jun 2018

DIRECTOR, PRODUCT DESIGN

  • Managed a cross-functional UX team of designers and researchers responsible for consumer financial products.
  • Established a data-informed product development process by integrating analytics and customer research into roadmap planning.
  • Led product strategy for customer engagement initiatives, including the Snowball Debt Reduction experience.
  • Authored business logic and interaction models for financial planning and credit score simulation tools.

Intuit / Mint

Aug 2015 – Aug 2017

DESIGN STRATEGIST

  • Led UX strategy and interaction design for Mint's Credit Score product across web and mobile.
  • Presented strategic product concepts directly to executive leadership, including Intuit founder Scott Cook.
  • Combined customer research, analytics, and rapid prototyping to evolve the product through continuous experimentation.
  • Helped launch a product that acquired more than 1,500 new users per hour while generating over $100K in weekly revenue.

Extractable

Mar 2015 – Aug 2015

SENIOR UX DIRECTOR

  • Led multidisciplinary design engagements across financial services and enterprise technology.
  • Developed service design methodologies, customer journey maps, and longitudinal personas to inform strategic product planning.
  • Mentored designers while raising design quality across client engagements.

TripIt / Concur

Sep 2012 – Jan 2015

SENIOR UX MANAGER / LEAD UX DESIGNER

  • Built and led a multidisciplinary UX organization responsible for the travel and expense product ecosystem.
  • Drove cross-functional collaboration with Product and Engineering to deliver multi-platform experiences across web, mobile, wearables, and emerging technologies, contributing to 67% year-over-year revenue growth.
  • Personally led key initiatives including the TripIt iOS redesign, ExpenseIt, and strategic concept development for partnerships and future product investments.
  • Established design systems and experience standards across TripIt and ExpenseIt, improving consistency across products and teams.

Deep Dive Design

Apr 2011 – Dec 2012

PRINCIPAL DESIGNER

  • Founded a product design consultancy serving venture-backed startups across commerce, travel, fintech, retail, and marketplaces.
  • Led projects spanning product strategy, interaction design, prototyping, visual design systems, branding, and multimedia production.
  • Clients included RedLaser, TripIt, Evolv, Intuit, One Kings Lane, RelayRides (Turo), Joyus, MyNewPlace, GLMX, and Sheyna.

Walmart.com

Dec 2008 – Apr 2011

SENIOR UI DESIGNER

  • Led an Agile team of information architects, user interface writers and user researchers in the development of Walmart's debut mobile presence over a wide range of web-enabled devices.
  • Oversaw the third-party design and development of the 2009 Walmart Electronics iPhone app.
  • Led a multidisciplinary team in the re-launch of the Walmart.com search and browse experience which included differentiated shelf presentations by category, multifaceted navigation and search disambiguation protocols. This resulted in a 34% increase in conversion which contributed to an overall 66% increase in revenue as compared with 2009.
  • Applied experience as a filmmaker in the storyboarding of user scenarios and product visions, the creation and editing of instructional videos for help centers and the filming of ethnographic studies.

eBay

Oct 2006 – Oct 2008

LEAD CREATIVE DESIGNER

  • Participated in ethnographic studies to understand and observe eBay users focusing on the Collectibles marketplace.
  • Collaborated with a team of 6 UI designers in San Jose as well as engineers in San Jose, China and India in the design and development of the Commerce buyer flow incorporating dozens of pages with hundreds of testing permutations.
  • Conceived, designed, and prototyped innovative experiences incorporating Skype into the eBay experience. Designed and created video prototypes for stand-alone device-specific experiences leveraging the Skype platform.